Benefits of having a mobile friendly WordPress site

Internet is changing very fast. Internet users access internet in many ways. Tablets, laptops, watches, gaming devices and mobile devices are getting more and more popular as a way to access your website. Therefore having a website that is optimized for mobile devices has become extremely important to smoothly run your business.

Google has already updated its algorithm which boosts mobile search ranking for websites that are mobile friendly. Hence it is a good idea to convert HTML to WordPress to make your website mobile friendly.

Mobile device usage has crossed the figure for desktop usage.

Just look at the recent figures of research reports:-

• 60% of internet users now access internet from mobile devices
• 67% of users use a service or make a purchase from a mobile friendly site.
• 57% of users won’t recommend a business with a poorly designed mobile website.

As the popularity and usage of hand-held devices is increasing day by day, more and more companies are now adopting mobile-friendly design. Also the mobile marketing has also become important today.

• 55% of all searches come from mobile devices.
• 71% of marketers think mobile marketing is core to their business.
• 68% of companies have combined mobile marketing into their overall marketing strategy.

Hence you must convert your website to mobile-friendly one. If you want to develop a website then you should go for WordPress website development as it will be a responsive website and will be mobile-optimized as well. Here we will discuss some of the benefits of a mobile friendly website:-

Mobile friendly site takes less time to load

When a user browse a regular desktop website on a mobile then it will load very slowly because it is not optimized for mobile devices. While a mobile optimized site is built with mobile screen dimensions and browsers parameters therefore it will take much lesser time to load as compared to desktop website.

Customers spends more time on site

If a user accesses the desktop site on a mobile device, he may leave the site within few seconds due to bad browsing experience. While if your site is mobile-friendly, user will easily navigate through the content and will use your site for longer duration and therefore higher chances of converting them into real customers.

Excellent user experience

Mobile websites are specially designed to look and perform well on mobile devices hence they deliver best experience to users. Also they have better navigation control and mobile specific features like Click-to-Call. Hence a mobile friendly site makes it easy for customers to contact you.

Improved Search Engine Ranking

Google has updated its algorithm and now gives higher ranking to mobile friendly websites. Hence if your website is not mobile friendly, users will not be able to visit your website on mobile devices easily and more often.

As now you must have understood the important of having mobile friendly website hence you should optimize your WordPress site for mobile devices. You can hire WordPress developer for this job as he can better understand how to mobile optimize your WordPress website. You can also make your website mobile friendly by selecting a WordPress theme, activating it via WordPress dashboard. Then your website will automatically be converted into mobile-friendly. Also you can install certain WordPress plugins to make your WordPress site mobile friendly.

Is it good to outsource the WordPress theme and plugin development?

WordPress is a part of web development sphere since 2003 and within just 14 years, WordPress has been able to take up 35% of the market share. At present, WordPress is powering a numerous number of websites and blogs, which are live on the World Wide Web. The primary reason behind the insane popularity of WordPress is its simple interface, robust backend codes, plugins, and themes which offer a myriad range of customization options to the users.

The WordPress directory contains a good amount of plugins and templates that allow users to modify their site as per their needs & requirements. With WordPress, you would get an endless number of customization options. The WordPress plugin development is currently one of the most popular services in the web development sector. The initial setup of WordPress is also quite simple and you don’t have to do much to install it.

The setup process of WordPress requires no technical expertise; even a person with no knowledge of coding & web development can also install WP on his computer. Once the person is acquainted with its interface, he can quickly tweak any setting or functionality present in its interface. You can get familiar with WordPress within 2-3 days. You can change page displays, add new pages, add/remove content and modify menu structure in few minutes.

All you need to do is to search for WordPress web development services provider who will help you in this whole process. Compared to other content management systems available in the market, WordPress is the best one, to begin with. If everything is so easy in WordPress, then why there’s a need to outsource the WP development projects?

The primary reason to send your WP projects to an offshore company is that you are not able to find a skilled developer at your native place or don’t have prior knowledge to the WordPress, then it becomes essential to facilitate services of specialists who are capable of handling all sorts of WP development projects.
 

WordPress Theme Development:

The Theme determines how the website will appear to the users. WordPress template package consists of controls, design structure and the overall look & feel of the site. At present, there are thousands of free themes available in the WordPress directory which enable users to make their portal accessible visually appealing.

WordPress Plugin Development:

Plugins are short codes which enable users to add an extra set of functionality in their WordPress powered website. With the help of these plugins, you can add features such as security, SEO, mobile compatibility and much more. Just like themes, you can also opt for custom plugin development services offered by any famous WordPress development or customization agency.

Summing Up
Before you roll out your project to any offshore WordPress development agency, make sure your conduct a complete background check. Ensure that you hire someone who not only possesses 4-5 years of industry experience but also has latest tools & techniques which enable them to offer best in class services that too in a short span of time.