Benefits of having a mobile friendly WordPress site

Internet is changing very fast. Internet users access internet in many ways. Tablets, laptops, watches, gaming devices and mobile devices are getting more and more popular as a way to access your website. Therefore having a website that is optimized for mobile devices has become extremely important to smoothly run your business.

Google has already updated its algorithm which boosts mobile search ranking for websites that are mobile friendly. Hence it is a good idea to convert HTML to WordPress to make your website mobile friendly.

Mobile device usage has crossed the figure for desktop usage.

Just look at the recent figures of research reports:-

• 60% of internet users now access internet from mobile devices
• 67% of users use a service or make a purchase from a mobile friendly site.
• 57% of users won’t recommend a business with a poorly designed mobile website.

As the popularity and usage of hand-held devices is increasing day by day, more and more companies are now adopting mobile-friendly design. Also the mobile marketing has also become important today.

• 55% of all searches come from mobile devices.
• 71% of marketers think mobile marketing is core to their business.
• 68% of companies have combined mobile marketing into their overall marketing strategy.

Hence you must convert your website to mobile-friendly one. If you want to develop a website then you should go for WordPress website development as it will be a responsive website and will be mobile-optimized as well. Here we will discuss some of the benefits of a mobile friendly website:-

Mobile friendly site takes less time to load

When a user browse a regular desktop website on a mobile then it will load very slowly because it is not optimized for mobile devices. While a mobile optimized site is built with mobile screen dimensions and browsers parameters therefore it will take much lesser time to load as compared to desktop website.

Customers spends more time on site

If a user accesses the desktop site on a mobile device, he may leave the site within few seconds due to bad browsing experience. While if your site is mobile-friendly, user will easily navigate through the content and will use your site for longer duration and therefore higher chances of converting them into real customers.

Excellent user experience

Mobile websites are specially designed to look and perform well on mobile devices hence they deliver best experience to users. Also they have better navigation control and mobile specific features like Click-to-Call. Hence a mobile friendly site makes it easy for customers to contact you.

Improved Search Engine Ranking

Google has updated its algorithm and now gives higher ranking to mobile friendly websites. Hence if your website is not mobile friendly, users will not be able to visit your website on mobile devices easily and more often.

As now you must have understood the important of having mobile friendly website hence you should optimize your WordPress site for mobile devices. You can hire WordPress developer for this job as he can better understand how to mobile optimize your WordPress website. You can also make your website mobile friendly by selecting a WordPress theme, activating it via WordPress dashboard. Then your website will automatically be converted into mobile-friendly. Also you can install certain WordPress plugins to make your WordPress site mobile friendly.