What is Landing Page and How to build it for WP website?

It has become crucial to establish a strong web presence in this highly competitive business era. Well, doing so can be a bit challenging and a daunting proposition, especially for the startups which usually are low on budget. Even supposing that you have found some great techniques to create a solid online identity, but you still might lack time to follow each technique. Wouldn't it be better if you just concentrate on a single effective way to attract target audience? You can do so, by creating a gorgeous & functional landing page of your website.

What is a Landing Page and Why You Should get One?

A landing page is, basically a single web page which is built to achieve some particular objective like increasing the click-through rate, notifying users about a future product launch, getting user details etc. You can hire Wordpress developer who will provide you with a functional landing page as per your business requirement. Keep this thing in mind that not all web pages could be turned into landing pages. 

How to create a landing page in WordPress CMS?

1. Using Page Template to manually build a landing page

This is a highly recommended way to create a feature-rich and functional landing page. The main benefit of opting for the manual process is that it allows users to construct a tailored page as per the business needs. Irrespective of the WP template you picked for your landing page, you can create a custom page template and place it inside your selected theme. In other words, you can make a customized landing page using a blank template. For this purpose, you need to have expertise in CSS and designing.

2. Using a pre-made Landing Page Theme

The best way to build a landing page is by deploying a pre-built WP theme which is available on the web. At present, the internet is full of so many WordPress ready-to-use themes, which are specifically designed for creating landing pages. These templates come loaded with features such as effective CTA's, attractive sliders and several other great options that allow users to create beautiful landing pages in no time.

Here are some single page WordPress themes suited for building landing pages :

Appster : A lean Minimal App Landing Page for WordPress

Scalia Multi : Suitable for Concept Business, Shop, One-Page, Blog Theme

3. Use a Plugin

Another obvious way to quickly develop a landing page is to make use of a reliable plugin. You can open up the WordPress Directory and search for a suitable plugin which will help you in this process. If you are looking out for an easy way to build landing pages quickly and not much concerned about optimizing the code, then you can use the plugins for accomplishing your objective. At present, there are tonnes of free plugins available in the official WP Directory, and here are some of them which you can use:

• OptimizePress 2.0
• LeadPages
• Thrive Landing Pages

Summing Up

In this article, you will read about three different steps through which you can make a landing page for your business.